TECCURO Pipelines

TECCURO Pipelines

TECCURO is an international pipeline service provider that supports asset owners and contractors throughout the entire life cycle of a pipeline. From construction to maintenance, TECCURO’s mission is to create a safe and healthy environment for everyone. TECCURO keeps energy flowing. 

The company name reflects its identity: 

• Tec; Technology: craft, techniques, skills, methods and processes 
• Curo; Latin for taking care of, giving attention, unburdening

Together, this expresses TECCURO’s promise: customers can trust the company’s pipeline knowledge, skills and techniques to get the job done. 

TECCURO is a relatively new company with an ‘old soul’: the organisation is built on extensive experience and has already contributed to large-scale projects such as LNG terminals and Gasunie WarmtelinQ.

The company’s core values are:

• Teamwork; working together with clients and partners to achieve safe and efficient result
• Transparency; open communication to avoid unpleasant surprises
• Technical innovation; encouraging creativity and implementing new ideas

TECCURO now wants to strengthen its international corporate communication, with a strong focus on video-based storytelling.

TECCURO is preparing for further international expansion and is looking for a powerful way to present itself to international stakeholders. 

The company’s initial request is for a corporate video, but they are open to alternative or complementary communication formats if these are well-argued and strategically sound. Your task is to develop a strategic communication concept and a concrete video-oriented output that: 

• Clearly positions TECCURO internationally 
• Reflects the company’s mission, values and expertise
• Showcases multiple projects
• Includes the perspective of a client or partner (e.g. testimonial) 

Students working on this assignment should have a clear affinity with video and visual communication. 

Target Groups 

The primary and secondary target groups include: Mechanical contractors (especially involved in new-build projects) and ‘end clients’ / asset owners (such as Gasunie, Fluxys (Belgium), Shell).  

This assignment can be done individually or in a group of 2-4 students.